About Me

Nailing what you do and why it matters is never as easy as it sounds. Even experienced marketing leaders can struggle to get it right. Forrester's 2023 B2B Brand and Communications Survey found that 44% of marketers admit their messaging fails to address the needs of all their audiences.

I help leaders cut through that gap: looking beyond features, functionality and deep technical detail to find what truly sets their business apart, then turning it into messaging that builds trust and drives real results.

Over eight years, I've worked as an embedded content and brand strategist for fast-growth technology companies, spanning FinTech, SaaS, DevOps, PropTech and Applied AI, including an eight-year partnership with The Adaptavist Group and three years with Bitrise.

I'm a certified copywriter, grounded in AEO, GEO and customer-centric best practices. Whatever the format- blog, social post, pitch deck, eBook, case study or keynote- I'll help you say it clearly and make it convert.

Want content that gets your audience talking? Get in touch today