About Me
Nailing what you do and why it matters is never as easy as it sounds. Even experienced marketing leaders can struggle to get it right. Forrester's 2023 B2B Brand and Communications Survey found that 44% of marketers admit their messaging fails to address the needs of all their audiences.
I help leaders cut through that gap: looking beyond features, functionality and deep technical detail to find what truly sets their business apart, then turning it into messaging that builds trust and drives real results.
Over eight years, I've worked as an embedded content and brand strategist for fast-growth technology companies, spanning FinTech, SaaS, DevOps, PropTech and Applied AI, including an eight-year partnership with The Adaptavist Group and three years with Bitrise.
I'm a certified copywriter, grounded in AEO, GEO and customer-centric best practices. Whatever the format- blog, social post, pitch deck, eBook, case study or keynote- I'll help you say it clearly and make it convert.
Want content that gets your audience talking? Get in touch today
Testimonials
"I’ve had the joy of working with Selena on several projects from brand development (I’ll never forget those workshops and Miro boards!) to content strategy and everything in between.
She brings incredible knowledge to the table, always backed by solid research and a deep understanding of both what good content needs to do and what the audience actually wants to read. She just gets it. On top of that, she’s a total pleasure to work with — kind, reliable, and genuinely invested in making things great.
Marta Afonso Head of Brand & Communications The Adaptavist Group
"Selena has a rare combination of skills that have added so much value to every project we’ve worked on together. She’s an exceptional writer with a strategic mindset and has a real knack for asking leaders the right questions to bring their ideas to life.
She’s also so positive and solution-oriented, exactly the type of person you want on your team when managing huge campaigns with lots of moving parts.
On a personal level, I’m always delighted to find out I’m partnering with Selena on a project! She’s a real joy to work with, incredibly proactive, and always seems to be one step ahead. I hope we get a chance to work together again at some point in the future."
Joanna Wills Customer Marketing & Advocacy
The Adaptavist Group
"Selena worked for me during my time as Group CIO of UBS as a strategic advisor and communications specialist from 2013 to 2016. She was instrumental in developing and successfully executing several high-profile, innovative communication campaigns at UBS aimed at building engagement with the brand and the growing FinTech ecosystem. She thinks strategically, is an excellent collaborator and is not afraid to push boundaries to exceed expectations."
Oliver Bussmann Board Chair, Ex-Group CIO UBS
"Selena has been an invaluable content marketing resource for E2Tech over the past three years. During the early stages of our business, she helped us identify our buyer personas, establish our brand personality and tone of voice, and position our services in the markets we wanted to target.
Whether it is website copy or blog posts, sales materials or social media posts, she consistently produces high-quality and engaging content. If you are looking for help creating a content strategy that engages your audience, I highly recommend working with Selena."
Paul Tynan, Co-Founder, E2Tech